We made a competence map that included three equally important blocks:
- Professional skills. We were looking for a person with strategic thinking and the ability to implement the planned, if necessary, independently. Planning and analyzing PR activities, working with the media, copy writing, working with experts were key professional skills.
- Soft skills. High communication skills were required, because in addition to working with the media, close interaction and building relationships with members of the club and the executive body of state authority were assumed.
- Industry competencies. Understanding the specifics of NPO work and promotion at the level of ideas.
In addition, we took into account the personal characteristics of the manager and the existing team so that the new specialist could integrate as quickly as possible.