CLIENT: LEADERS CLUB IN ST. PETERSBURG AND Leningrad region
FIELD: NPO
FIELD: NPO
Community of
entrepreneurs
The club members are owners and co-owners of successful businesses, initiating and implementing projects aimed at improving the quality of life and improving the business climate in Russia
Write to us. We will contact you and discuss your tasks.
TASK
To find a PR manager
All in one
combining strategic thinking and the ability to work with hands, having experience in different directions, because it was necessary to close several functional blocks
Matching the values
working in an NPO leaves its mark, so a person had to share the values of the organisation and be on the same wavelength with the regional coordinator of the club
Milana Dzhidzhoeva
CEO & Founder soter
"We were looking for a specialist at the junction of the commercial and non-profit sectors who would be result-oriented and at the same time understand the specifics of the work of NPOs and public organisations.
In addition, the person had to be flexible enough to fit into the existing team, maintain relations with the media and representatives of the IOGV, and also had to find an approach to the members of the club."
In addition, the person had to be flexible enough to fit into the existing team, maintain relations with the media and representatives of the IOGV, and also had to find an approach to the members of the club."
To sort through the market and find the right one
We studied the needs
The search for a new employee was started in connection with the transition of the existing PR manager to a narrower direction. We conducted two in-depth interviews, with the regional coordinator of the club regarding his expectations and requirements for a new employee and with an existing PR manager to specify the area of responsibility and functionality.
We formed a portrait
We made a competence map that included three equally important blocks:
- Professional skills. We were looking for a person with strategic thinking and the ability to implement the planned, if necessary, independently. Planning and analyzing PR activities, working with the media, copy writing, working with experts were key professional skills.
- Soft skills. High communication skills were required, because in addition to working with the media, close interaction and building relationships with members of the club and the executive body of state authority were assumed.
- Industry competencies. Understanding the specifics of NPO work and promotion at the level of ideas.
We determined the search area
Our task at this stage was to cover the market as much as possible. We conducted in-depth analytics, we studied the possibilities of the labor market, competitors in the same and similar industry, conducted primary sourcing of candidates in an active search.
Using this data, we made a search map and decided on the channels. The main emphasis was placed on spot selection through the professional community, because credible experience was required.
Using this data, we made a search map and decided on the channels. The main emphasis was placed on spot selection through the professional community, because credible experience was required.
We picked a needle
We checked more than 700 resumes of relevant specialists, had 50 initial interviews and showed 7 final candidates to the customer.
3 of them completed the test tasks.
We obtained recommendations from colleagues from previous jobs for these candidates, fully assessed personal potential and conducted a security check.
3 of them completed the test tasks.
We obtained recommendations from colleagues from previous jobs for these candidates, fully assessed personal potential and conducted a security check.
RESULTS OF THE WORK
We found and integrated a truly strong specialist into the established team
The portrait
We built a profile of a suitable candidate and worked through the entire market in search of a specialist
We found a PR
Who fit into the team and from the first days completely wrapped up in the work
The analysis
We gathered analytics on the market of PR managers in St. Petersburg and made an extensive database of specialists
The results of the new manager for the first six months of work
Constant work was organised with the members of the club, as a result of which the number of experts regularly published in the media increased from 1 to 10. 8-10 comments were published monthly in key papers of the region and 2-3 large expanded materials per quarter. The total coverage of publications for six months was more than 10 million views
The results of the new manager for the first six months of work
Constant work was organised with the members of the club, as a result of which the number of experts regularly published in the media increased from 1 to 10. 8-10 comments were published monthly in key papers of the region and 2-3 large expanded materials per quarter. The total coverage of publications for six months was more than 10 million views
INTERESTING
Our other successes:
