The unstoppable running of the CEO's operational tasks has been over, the operational management of the company has been systematically carried out, a system for monitoring and executing client and internal processes has been developed. COO not only began to play the role of a "filter" starting with operational issues for higher-level top managers, but went further (in a short time) to the partner level. Finding and hiring from a non-standard niche made it possible to succeed and successfully manage any internal projects (including non standard and new ones)